Massage and the recession

I was chatting to a friend today about the impacts of the recession on her massage business - and they've not been good. Some regular customers have, she says, cut their visits - from weekly to monthly, or monthly to every two months. Some have fallen away altogether, and new clients are not appearing at a fast enough rate to replace them. Customers she's spoken to about it have either been hit directly by job losses or are simply afraid to spend what money they do have. Tough times, and a pity because with the additional stress of the current economic situation it's probably the time when many of us most need a good kneading.